This Week, Jollibee Melts Everyone’s Hearts and No Other News Matters (But We’re Still Sharing Them Anyway)

Fast food giant Jollibee had the Internet abuzz this week with its hugot-filled "Kwentong Jollibee Valentine Series." Tackling different kinds of love, the series is composed of three short videos titled "Crush, "Vow," and "Date."

Do you hear that sound? Yup, it’s the sound of our collective hearts breaking after watching Jollibee’s Valentine-themed commercials.

Meanwhile, there are also other things that happened this week. We rounded them up in case you’ve missed them. Or have forgotten about them. Because Jollibee.

Jollibee Breaks the Internet, and Our Hearts, With Its Series of Valentine Commercials

Fast food giant Jollibee had the Internet abuzz this week with  its hugot-filled “Kwentong Jollibee Valentine Series.”  Tackling different kinds of love, the series is composed of three short videos titled “Crush, “Vow,” and “Date.”

“Crush,” tells us that hamburgers + Post-It can get your crush’s attention.

“Vow,” shows how love endures even when one is relegated to the friend zone.

The heartbreaking “Date,” shows how a husband proved his everlasting love for his wife.

Tugging at every netizen’s heartstrings, all three videos went viral upon release. But more significantly, they reduced most of us to tears. Damn you, Jollibee.

Nestle Japan Unveils ‘Sushi’ KitKat

The newly opened KitKat Chocolatory in Ginza released its special edition sushi KitKat sets, which will be available from February 2-14. Last year, Nestle Japan released a mock advertisement for the product as an April Fool’s joke. After getting a strong public response, the company decided to go ahead and create it for real. This is hardly a surprise, though, as Japan is home to exotic KitKat flavors, such saké and soy bean.


(image: Tokyo Bargain Mania)

First Food Park in Makati Combines Two Pinoy Favorites: Food and Basketball

There’s a new player in the food park business in Manila. Located just a few minutes away from the Makati Central Business District, Buendia Food By The Court opens with 17 stalls that offer a wide range of food choices, from burgers to kebabs.

Aside from being the first food park in Makati, it’s also the first to have its own basketball court. The food park is open from 5:00 pm to 12:00 midnight, and patrons can expect a night of great food and basketball.

10,000 Roses to Light Up New Cebu Cafe

This Valentine’s Day, Cebu residents, as well as tourists, are expected to flock to the grand opening of 10,000 Roses Cafe at Day-as, Cordova. Customers can enjoy their beverages while taking in the sight of 10,000 illuminated artificial white roses that fill the cafe’s front porch.



Mike Ilitch, Founder of Little Caesars Pizza Chain, Dies at 87

Billionaire Mike Ilitch has died on Friday, according to a news release from Ilitch Holdings, the family-owned company, which includes Little Caesars Pizza. Ilitch, together with his wife, started the pizza chain in 1959 in a strip mall in Garden City, Michigan, and successfully grew it to become a $3-billion per year business.

320x486Mike Ilitch, with wife, Marian (Forbes)

Little Caesars established a niche in the competitive pizza industry as the first chain to offer only takeout, allowing the company to run with a minimal staff  and without delivery expenses. Such cost-cutting strategy would become Ilitch’s signature style in managing his empire.


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